Scion xB Launch Site


For the launch of the Scion xB, we created a massive multi-world interactive experience, I was responsible for creation of interactive flash graphics, games and widgets with dynamically fed content, as well as all sound design. This website contained six unique playable worlds and required a team of 12. It was completed in three months with a budget of over $1m. The site launch was timed with Scion branded swag, a huge coordinated outdoor guerilla marketing campaign, and TV and cinema spots.