We were approached by Butler Shine Stern & Partners, to produce 3D animation and visual effects in a roadblock banner for the release of Lucas Arts’ Fracture game. I was produced and directed the work. My team created the animation and effects created for the characters and weapons to match the visual style of the game. In order to overcome certain technical challenges that emerged, I worked directly with the Flash developers to produce effects that would overlay the content of the page, load quickly and eliminate sizing issues. The campaign was a great success and the marketing team at Lucas Arts were elated.