Animated logo and typography for Youtube preroll ad.
Out of the countless Proactiv spots I’ve done, this one was by far the most successful. I art directed and designed all graphics and turned an icky subject matter into a playful and friendly spot, using simple typographic animation and highly stylized skin graphics. This spot played nationally for almost 3 years and had dozens of spin offs.
A post-roll animated production logo for Plaid Studio.
I photographed Ron Dotson’s entire collection of jewelry and art pieces and created a minimal website and storefront for his retail and wholesale business.
A new lookbook and business cards were created as well as updating the entire wholesale/retail database.
Black matte heavyweight cards with silver foil, embossing, and Pantone gloss hits were used to highlight the artist’s love for black leather, silver and gold and 80’s neon colors.