PG&E Climate Smart

POSTED IN Portfolio 20.10.2009

On a shoestring budget and a tight turnaround, the client asked to have a pre-existing SUV house to be made to animate, so the interior and appliances could be seen. I took the CG model of the house, sourced the interiors and directed the animation. I was producer and art director on the project and was able to accommodate a late request by the agency to match the overall look and feel of the broadcast spot, which was created by another studio. The client’s Flash developers integrated the animation and detail images into the final microsite. The images we produced were so popular that the SUV house was used on PG&E’s homepage and interactive banners for several weeks, to great success.